Founded in 1998, Intceram are tile importers, importing mostly from Turkey, Spain and Brazil. Based in Leeds, they distribute across the UK and Ireland and recent success lead to them opening a second shop in West London in 2017.

Prior to contacting BlueHub, Intceram solely used Xero to run their business but as their business grew, they found they were faced with limitations.

Rebecca, Office Manager at Intceram admits they “had problems with managing stock and printing sales reports so our accountant, Paramount Accountancy recommended we speak to BlueHub”. Their accountant knew they required an inventory app that integrated with Xero to fill in the feature gaps.

Why xero alone wasn’t suitable:

  • Dropshipping
  • Reporting
  • Large product catalogue
  • Stock on hand measured in SQM
  • Out sourced warehousing

Following Paramount’s advice, we visited Intceram for pre-implementation consultancy. During this, we gathered their requirements, processes and information about their current system to help build an idea of what would be a best fit for them. We knew DEAR would work perfectly for their needs and to demonstrate the system most effectively we asked them to send us data which we entered into the system, helping to realistically show how it will work for them in the future.

Something we had to consider and work around during this implementation was the use of drop shipping in the company. The process of ordering these goods was very manual with staff having to know which products were drop shipped in order to raise a purchase order with the supplier.

With this in mind, Rebecca felt that “the guys at BlueHub were very friendly. Nothing ever seemed too much trouble. When we started to work with DEAR we realised there were additional things we needed, and they looked into it straight away to adapt to our needs.” After the implementation of DEAR, drop shipping has been made completely automated. Once a dropship product is ordered, DEAR generates a purchase order automatically to the supplier, cutting out all manual work and removing the possibility of human error.

Now that DEAR has been fully implemented and Intceram have moved onto our support program, Rebecca feels that “BlueHub and DEAR have helped the business massively. We haven’t had the system very long but from what we have seen, it has been very useful and saved us a lot of time. We can print reports and it has helped us see how we want to progress in the new few months.” A main feature that was needed for Intceram was detailed reporting, Rebecca says that now her manager “likes that he can see how much particular customers have spent compared to previous months.”

Overall, Rebecca says “DEAR is very straightforward to use and has really helped save us a lot of time and stopped duplications. You can’t send out products you haven’t got so it saves problems later if you realise you haven’t got anything.”