You know that feeling… Panic! Grab Laptop. Write.
We talk about Xero quite a lot here at BlueHub; in our blog, on our website and all over our social media. Last night I was sat on the couch, with a glass of Red in hand and then it hit me…
“I need to write a post explaining what Xero is!”
Cymon Allfrey Architects were looking for a new business manager and a new method to manage staff, projects and clients.
Cymon Allfrey found Clive Weston to manage his business and told him “I can do all this business stuff, but I’m far better off talking to my customers and drawing lines.” He hired Clive to whip the practice into shape.
Ever since we have had computers, business have been looking for ways to use them to; get an edge on the competition, speed up operations, cut cost and increase profits. Developers have been happy to oblige, creating huge off the shelf and bespoke systems each designed to add value to a company in a verity of ways.
These systems have come at a cost that has made them an unapproachable option for many small and medium businesses. Leading smaller companies to have to “make-do” with paper and simple excel based systems. There have been many developments in the last few years with cloud-based business systems that have caused a drastic shift in this paradigm.
The Cloud is a term that has been floating around the tech world for the last few years.
In what ways does the cloud differ from normal IT systems? Traditional IT systems are held locally, on servers or PCs. The cloud uses a network of remote servers that host the software and make it accessible online. This means software or data can be accessed from anywhere in the world, and it means you can avoid buying expensive hardware and software to run data-heavy business programs.
It is now almost redundant to say that a website is an important tool for any business in the modern era. Websites are a great platform to market your business, to build an audience and inform them about developments in your business, for attracting new business from prospects (both locally and worldwide) and can create opportunities to further monetise your business through e-commerce, affiliation and advertising. You can also utilise the mass data of internet users, to pinpoint target your advertisements to your key demographic on social media and through PPC adverts.